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ZHIQIANG

LI

 

A&I

2020

It is an interactive Typeface design,letter A can move and change the following human movement and human emotion. it was inspired by a question that how the technology responds to human emotion and human behaviors in the digital world. Nowadays, people are all living in a digital world. people are writing and reading through technology. Due to social media, everyone becomes a broadcast. everyone can post their words online and express their emotions as well. So technology has given a platform from human being to show their rights and personality. A famous writer said that "the new book needs a new writer" . I realized that new media like social media need new Typeface design. so I design that letter A is living as a human being. However, social media has also shaped typeface. so I made installation as a screen that can shape the letter physically represented people's criticism and judgments. The interactive typeface likes a human living in social media and also suffering from social media.

 

 © 2025 by Zhiqiang Li

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